COS- A fairly new brand from the H&M group. It means Collection of Style. A bit more expensive like what Massimo Dutti is to Zara. I discovered this when I was in Paris last year. At first their collection looked stiff not like when you see the more lively, cutting-edge designs of H&M but as you roam around you get to see styles that have a bit of a challenge to wear and yet still "cute." For now, the stores are located in Europe only. Hopefully they will open in the US or Hongkong.
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